🎧 URBAN HANDZ

Music Production,  Music Marketing & Artist Development Program

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Program Summary

Urban Handz is a high-precision music marketing and artist development program designed for emerging and established artists who are ready to scale their brand, sound, and digital presence with professional strategy and industry-level execution.

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Built by CO-101 Music’s lead producer and digital architect, Urban Handz blends creative development, brand engineering, and strategic marketing into one streamlined system — giving artists the clarity, structure, and tools needed to grow sustainably in today’s fast-moving music landscape.

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This program is engineered to take artists from raw talent → refined product → market-ready brand through a combination of:

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🔥 1. Creative Identity Development

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• Artist story refinement

• Sound direction & catalog planning

• Visual identity & branding guidance

• Signature style mapping

• Audience/genre positioning

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🔥 2. Digital Platform Build & Optimisation

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• Custom artist platform (website/EPK/home base)

• Streaming optimisation (metadata, ISRC, keywords)

• Social media audit & growth strategy

• Content themes & posting frameworks

• Brand tone, story arcs & roll-out schedule

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🔥 3. Release Rollout Strategy

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• Single/EP/album launch planning

• Pre-save & pre-launch campaigns

• Playlist pitching preparation

• Beat drops & promotional assets

• Marketing copywriting + press kit support

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🔥 4. Career Architecture & Business Setup

• Publishing & royalties guidance

• PRS/PPL/ASCAP setup support

• Ownership structures explanation

• Licensing frameworks

• Long-term artist strategy roadmap

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🔥 5. Performance & Tour Development (Optional)

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• Live show structure

• Branding for live events

• Promo materials for gigs/tours

• Integration with Lyricist Lounge & Artist Auditions

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🎤 Program Outcome

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By the end of the Urban Handz development process, artists walk away with:

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• A clear brand identity

• Professional digital infrastructure

• A strategic music rollout plan

• High-quality visual & written assets

• A growth-ready marketing system

• Industry understanding + operational clarity

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This is not a generic “artist tips” program — this is hands-on brand architecture, elevating artists into smart, visible, and strategically positioned creators who can finally move like professionals.