🎛️ URBAN HANDZ

– Producer Marketing & Development Program

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Program Summary

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Urban Handz offers a precision-built development program engineered specifically for music producers who want to scale their brand, expand their catalogue, and build a profitable digital presence in today’s competitive industry.

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Created by CO-101 Music’s lead producer and digital architect, this program blends brand development, catalogue strategy, and business infrastructure to turn producers into fully market-ready creative enterprises — not just beat sellers.

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Urban Handz elevates producers from hidden talent → recognised brand → monetised powerhouse through:

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🔥 1. Producer Identity & Brand Development

• Signature sound discovery

• Producer story refinement

• Visual identity & brand style

• Niche + genre positioning

• Competitive brand mapping

• Creation of a recognisable producer persona

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🔥 2. Catalogue Strategy & Monetisation

• Beat catalogue organisation

• Exclusive vs lease structuring

• Sync-ready packs & suites

• Metadata/ISRC setup for producer releases

• Sample pack development

• Pricing strategy + tiered offer system

• Monetisation roadmap

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🔥 3. Digital Platform Build & Ecosystem Setup

• Custom producer platform (website/beat store/home base)

• Integrated beat store or embedded market

• Catalogue tagging + search optimisation

• Content systems for growth (clips, tutorials, BTS)

• Social media strategy for producers

• Branded rollout templates

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🔥 4. Business Foundation & Rights Management

• Publishing splits & producer royalties

• PRS/PPL/ASCAP setup & guidance

• Split sheets, contracts & metadata

• Licensing frameworks (sync, commercial, content creator, independent artist)

• Long-term IP strategy

• How to pitch beats professionally

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🔥 5. Artist Pipeline & Collaboration Strategy

• How to attract artists to your sound

• Producer/artist relationship management

• A&R pitching strategy

• Integration with Artist Auditions

• Showcase opportunities through Lyricist Lounge

• Collab pack creation for features & placements

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🎤 Program Outcome

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By the end of the Urban Handz producer development pathway, producers walk away with:

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• A strong, market-ready producer brand

• A structured, monetisable catalogue

• A professional producer platform & beat store

• Licensing clarity + publishing setup

• A full marketing & content strategy

• Collab pathways + pipeline to artists

• A well-defined producer identity

• Roadmap for scaling into sync, placements, and global collaborations

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This isn’t a surface-level beat-selling course 

It’s strategic brand engineering for serious producers who want to operate like full creative businesses, not background contributors.