📢 URBAN HANDZ – Music Marketing Program

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Program Summary

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The Urban Handz Music Marketing Program is a high-impact strategy and execution system designed to help artists, producers, and creative brands build visibility, momentum, and long-term audience growth in the modern music industry.

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This program is built on precision branding, performance-driven campaigns, and digital optimisation, giving creatives the marketing infrastructure needed to cut through noise and grow with intention — not guesswork.

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Urban Handz turns scattered promotion into a structured, measurable, professional marketing engine through:

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🔥 1. Brand Positioning & Market Identity

• Defining the core brand story

• Identifying the ideal listener/fan avatar

• Crafting unique selling points

• Creating visual & narrative consistency

• Competitor & market landscape mapping

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🔥 2. Digital Presence Build & Optimisation

• Platform audits (Spotify, Apple, YouTube, IG, TikTok)

• Profile rebuilds + keyword optimisation

• Metadata + SEO-enhanced descriptions

• Artist/producers EPK + press kit setup

• Smart Link / hub setup for clean navigation

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🔥 3. Content Strategy & Rollout System

• 30-day, 60-day, or 90-day content calendars

• Story arcs that build connection

• Short-form content frameworks (IG/TikTok/YouTube Shorts)

• Long-form content structure (YT, behind the scenes, lives)

• Branded content templates for consistency

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🔥 4. Release Campaign Architecture

• Single/EP/album release timelines

• Pre-save strategies + fan activation

• Playlist pitching preparation

• Marketing assets (snippets, clips, graphics, taglines)

• Launch monitoring and analytics review

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🔥 5. Audience Growth & Fan Engagement

• Fan funnel structure (cold → warm → superfans)

• Community-building strategies

• Engagement systems for sustainable growth

• Live event integration via Lyricist Lounge & Artist Auditions

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🔥 6. Data, Analytics & Scaling

• Understanding streaming analytics

• Identifying strongest markets & demographics

• Adjusting strategy based on performance

• Building evergreen traffic sources

• Roadmap for long-term brand scaling

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🎤 Program Outcome

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After completing the Urban Handz Music Marketing Program, clients walk away with:

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• A clear, professional brand identity

• Optimised digital platforms ready for traffic

• A full content strategy + templates

• A release rollout system they can reuse

• A marketing funnel that grows naturally

• Data-driven clarity on their audience & positioning

• A long-term marketing roadmap

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This is not basic “promo advice.”

It’s full-scale music marketing architecture designed for creatives who want real traction, not temporary hype.